Years ago Keds came out with a health driven campaign. There were lots of ads telling me how great it is to sweat. I was not compelled to jump in -- as they say.
But then they ran an ad with this message:
"LAUGHTER CAN ADD MORE YEARS TO YOUR LIFE THAN STEP CLASS.
Some people measure their lives in pulse rates and sit ups. Far better to measure yours in licks of ice cream, well-told jokes, mad dashes to be the first in the water, belly laughs. And when you die, it won't be an erratic shift in your heart rate, it will be an overdose of mirth, fun poisoning, death by laughter. Keds feel good"
Now that made me want to jog all the way up and down Madison Avenue!
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